By Amanda Kero
The average mid-size clinic with 4-5 Therapists seeing between 10-12 patients a day will typically see approximately 800-1000 patient visits per month. What does that mean to you and your clinic? It means you have at least 800 opportunities a year to market your clinic and impress your current clients without doing much more than providing an excellent experience each and every time they walk into your business. And you’re already doing that, right?
Think about the last customer service experience you had, was it good or bad? How many people did you share your experience with? That one encounter completely shapes the way that you think of that business now and determines whether or not you will be a loyal repeat customer. We all know that customers LOVE to share their experiences with friends and family, don’t you?
Current patients provide a great opportunity to market your practice and grow your business. Below are a couple tips to easily capitalize on this enormous resource:
Physical therapist need to understand today, more than ever, that they need to be involved in the marketing and sales side of the rehabilitation business. We hear all the time from therapists that they did not go to school to market or sell physical therapy services, they went to school to treat patients. We completely agree, however, if no one hears how good you are, patients will never know either.
Patient referrals are inexpensive yet have the potential to make a huge impact on your business. Don’t miss out on this simple resource. Make sure each and every patient leaves your clinic educated, satisfied with their experience, and ready to refer ALL of their friends and family!